Black Rock & Grill

Black Rock Bar & Grill was a new concept expanding from an already successful chain in Michigan. The restaurant featured 755 degree stones to cook your food at the table. We were tasked with bringing this new restaurant to Florida with openings in Orlando, Tampa and Brandon. We rebranded the restaurant and developed out-of-home, digital, radio and television advertising.

The original billboard concept used a dimensional stone sitting on the billboard with a mist machine hidden inside to give the illusion of a searing steak.

The TV spot was shot with only a $15K budget and won a 2016 Silver Davey Award.