Crisis Center of Tampa Bay offers many types of services for members of the community in tough situations. In this case, we need to communicate that they are available to help keep families together in bad situations. How do you communicate that softly without fear or judgement but still make an impact? We visualized a partially torn photograph that had been stitched back together before the tear reached the family members. This ad was made by physically ripping and stitching it back together without the use of Photoshop.