Kaufman Eye Institute

Kaufman Eye Institute

Clients like this really make advertising worth it. This concept was shown as a bonus to the usual stuff but we sold it as the agency favorite. Turns out they were super into it, so we got to create my most favorite piece of advertising of my career.

I wrote the spot as well as the storyboarding, casting, on-set art direction and even prop making. And then there are these pretty cool print ads, too. 

Gold Graphis Award, Platinum Hermes Award, Silver Telly Award, Communicator Award. Gold and Best of the Bay Addy Awards. Silver District Addy.

Kaufman Shoot