Scarier than…

Smack dab in the middle of election season, Tampa Bay newcomers Scream-a-Geddon wanted to make sure you knew they were the scariest theme park in town. To do that I had the idea to bring everyone’s biggest fears to billboard sized proportions. These two tandem billboards featured Donald scaring the “left” side of the interstate and Hillary scaring the “right”.

You were terrified no matter what side you were on. 

Not only did they do their job in out-of-home, social media blew up and the boards experienced thousands of reactions, posts and shares. It was even featured in several news outlets. Just the reaction we were hoping for, Scream-a-geddon experienced a 30% increase in revenue from the year before.

The boards won a 2017 Silver Addy Award.